There's no point in spending thousands on that new web site if nobody can find it. So it's important that your web site rank as high as possible when it shows up on Google, Bing or Yahoo.
So your web site supplier has your site ranking at the top of every search engine; but when people reach your site does it fulfil their needs? Unless your web site matches what people are looking for, they are going to leave as soon as they arrive. Over time, the inability to keep people on your web site can eventually affect the position of your web site and may ultimately cost you money as your site gets buried under thousands of search results.
Findability on the web is more than just the right headings and lots of links on a web page; to really get found, you will need to know about web master tools, search engine optimization and ranking algorithms. Or Places Unlimited can specifically tailor your web site to rank highly and relevantly in Google, Bing and Yahoo.